We’re living in a world full of opportunities for some people, but full of problems...
Media Marketing & Sales Specialist - Council Member Gerson Lehrman Group - Member UNA USA – Member UN WOMEN – Member American Marketing Association – Director Board of Directors GLOBAL GOODWLL AMBASADOR – Member AMNESTY INTERNATOONAL – Former Executive Member CLINTON FOUNDATION – Former Regional Chairman ASIA SIGN ASSOCIATION – Former President Pakistan Outdoor & Media Advertisers Associaton – Former Pulisher SIGNBIZASIA International Magazine
Over 17 years of experience in sales, marketing with National and Global Out of Home Advertising with the unique and...
Introducing the value and importance of “Product Integration and Endorsement” in Pakistan’s most watched and record breaking Transmissions
Affiliated with UNA USA, GLOBAL Goodwill Ambassador, UN WOMEN & AMNESTY INTERNATIONAL to surrender social & humanitarian work to spread...
Trying to share the experiences & expertise through BLOGS considering them as my sincere contribution in spreading positivity & knowledge.
With over 20 years of experience in Marketing & Sales of Out of Home & Broadcast Media I had the honour of serving & learning from some major stake holders in Pakistan & abroad. Served almost 10 Years in selling, marketing & developing operational & execution strategies in OUT OF HOME MEDIA with large Format campaigns and related projects in Pakistan, U.A.E & in Thailand.
I had the honor of introducing the value and importance of “Product Integration and Endorsement” in Pakistan’s most watched and record breaking Transmissions, Pehchaan Ramadan, Amaan Ramadan, Utho Jaago Pakistan Morning Show, Inaam Ghar and Pakistan Ramadan Transmission. Developing and implementing a comprehensible and consistent media strategy for marketing and sales for increasing the awareness about particular product, service or brand to reach the company’s goals and objectives.
Providing specific and creative solution for potential clients and brands to maximize the potential of an idea. Struggling to achieve what the industry calls ‘cut-through’, in other words the ability to cut through the overcrowded and noisy messaging in the marketplace and be able to capture the attention of consumers and buyers. Maximum utilisation of “On Screen Promotion” and “Personal Endorsement and Integration” of Products
Successfully executing project for participating in one of the largest signage exhibition “SIGN & BANNER Middle East 2001” from its pre-planning stage till its execution and thereafter for one of the largest Outdoor Advertising company in U.A.E namely Emirates Neon and won the “Best Stand” award. Further, the exposure to the in-depth knowledge of the projects and advertisement trends in U.A.E. were acquired through the major players in the Field that is NASA MULTIPLEX, Turner Steiner International and NORR Group consultants during the execution of Al-Ghurair City Project.
Be first to know what all the Mohsin Durrani is about and follow for latest Blogs.