We cannot live without SOCIAL MEDIA.

The global increase in social media usage since January 2018 is 9%. Saudi Arabia has the largest social media penetration in 2019 at 99%, which is well above the global average of 45%. Other countries with the largest social media penetration include Taiwan, South Korea and Singapore. Ghana, Kenya and Nigeria have the lowest levels of social media penetration.
The number of internet users worldwide in 2019 is 4.388 billion, up 9.1% year-on-year. The number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year. The number of mobile phone users in 2019 is 5.112 billion, up 2% year-on-year.
“Going live” has been huge for a couple of years now, but the authenticity and vulnerability of live video is really speaking to audiences skeptical of sales pitches and manipulation. There have been more than 3,500,000,000 live videos on Facebook since “going live” was first introduced to the platform. Over 2 billion people have watched live videos. This is a trend just getting started.
There are 9 billion active monthly YouTube users, with more than 30 million people on the platform daily. YouTube is the world’s second most popular search engine. 70% of YouTube viewers go to the platform to help solve a problem with work, school, or hobbies, and 57% of viewers go to YouTube for entertainment.
Approximately 1 billion people are using Instagram on a monthly basis. 121 million of these users are in the U.S. 250 million people use Pinterest every month. 1 out of every 2 Millennials access Pinterest at least once a month. 80% of Pinterest users access the platform via the mobile app.
Snapchat has 300 million active monthly users. 60% of American Snapchat users are under 25. 78% of American 18-24 year-olds use the platform. 71% of these users visit the platform multiple times per day.
Twitter has more than 326 million monthly active users. The network’s daily active users grew 9% between 2017 and 2018, though reports noted its monthly active users declined in the latter half of 2018. 24% of American adults are on Twitter—specifically, that’s 23% of American men and 24% of American women. Twitter’s highest demographic of users are those between 18 and 29, with 40% of this population on the platform.
LinkedIn now has 562 million members. 260 million users are active on LinkedIn monthly. 50% of college-educated Americans are on LinkedIn. Only 9% of those with only a high-school education or less are on the platform. 61 million LinkedIn users are senior-level influencers, and 40 million are in “decision-making” positions. 57% of LinkedIn use is from mobile devices.

Leave a Reply

Your email address will not be published. Required fields are marked *