Consumers across the world continue to increase their expenditure on media and entertainment. Fouad Husain

The transformation of a product or service into a brand is a gradual one, and an advertising agency plays an important role in leading this transformation. Traditional advertising agencies come in three shapes: worldwide networks, with multiple offices around the world; micro-networks, with only a few offices in other countries; and independent, standalone groups, which usually operate in one office and in one country.
GroupM has won many credible international awards, which has made it evident that they are diverse from the other leading media buying houses of Pakistan. With a vast experience of over 19 years in the media industry. Fouad Husain has been focused and involved with brands and media vendors in various roles of brand marketing, research, channel sales, content, strategic communication, media planning & buying. Being in the epicenter of brands, media and agency allows him to fulfill his role as a strategic advisor to both clients and media networks.
According to Fouad Husain, Consumers across the world continue to increase their expenditure on media and entertainment. This includes spending their hard-earned money on acquiring internet access, reading newspapers and magazines, subscribing to television and radio, playing video games, going to the movies, etc.
Advertising agencies work alongside clients to serve the major role of developing, enhancing the image of, and sustaining a brand in the market. The perception of a brand by the consumer is of vital importance in its acceptance and longevity. This places a huge responsibility on advertising agencies in building it, through consumer insight and understanding, in a way that grants it acceptance and growth.
It is estimated that advertising spending worldwide will surpass 560 billion U.S. dollars in 2019, representing a growth of roughly four percent compared with the previous year. North America is expected to remain the largest regional ad market, closely followed by Asia Pacific. Western Europe ranks third, with ad spends amounting to approximately half of these of North America.
Similarly, the global increase in social media usage since January 2018 is 9%. Saudi Arabia has the largest social media penetration in 2019 at 99%, which is well above the global average of 45%. Other countries with the largest social media penetration include Taiwan, South Korea and Singapore. Ghana, Kenya and Nigeria have the lowest levels of social media penetration.
The number of internet users worldwide in 2019 is 4.388 billion, up 9.1% year-on-year. The number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year. The number of mobile phone users in 2019 is 5.112 billion, up 2% year-on-year.
Advertising companies, on the other hand, have never failed to follow consumer eyeballs and have continuously increased their spending on advertising within these media as well as out-of-home and digital advertising. As a result, the global advertising market continues to maintain a strong growth momentum. The pace of growth, however, differs significantly across various segments.

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