With over 20 years of experience in Marketing & Sales of Out of Home & Broadcast Media I had the honour of serving & learning from some major stake holders in Pakistan & abroad. Served almost 10 Years in selling, marketing & developing operational & execution strategies in OUT OF HOME MEDIA with large Format campaigns and related projects in Pakistan, U.A.E & in Thailand.
With the Passion of getting involved in the Betterment of related Industries, I always enjoy & contribute my expertise as a Passion. While serving & learning in OUT OF HOME MEDIA Industry I had the honor of forming Pakistan’s first OHM Association namely “Pakistan Outdoor & Media Advertisers Association” as President. Also served as the Regional Chairman ASIA SIGN ASSOCIATION based in Thailand. Had the honor of Publishing Pakistan’s First OUT OF HOME Advertising Magazine namely SIGNBIZASIA International.
Selling Broadcast Media requires knowledge of the client’s needs, creativity in production and targeted placement on the air to be successful. If you do your homework, your client will see the benefits in improved sales by providing specific and creative solution to achieve what the industry calls ‘cut-through’. In other word’s the ability to cut through the overcrowded and noisy messaging in the marketplace.