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Pakistan Broadcasters Association (PBA) must be the only Advisor to Prime Minister. No Individuals as Media Advisors

The role of traditional media has changed dramatically in the age of the internet-driven, 24-hour news cycle and the proliferation of social media. Today, the term “media” is used and abused, and it can mean different things to different people.…

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Consumers across the world continue to increase their expenditure on media and entertainment. Fouad Husain

The transformation of a product or service into a brand is a gradual one, and an advertising agency plays an important role in leading this transformation. Traditional advertising agencies come in three shapes: worldwide networks, with multiple offices around the…

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